Your practice, better organised
A Notion system built for coaches, already used by practitioners across the field. Get the template working for the way you actually work.
Notion for CoachesA coaching practice built for what comes next
Your coaching is the work. The tools should serve it, and expand it.
Most coaches are brilliant with people and exhausted by everything else: the admin, the follow-up, the scattered systems, the mounting pressure to use AI without a clear sense of what that actually means for someone in this profession.
The Augmented Coach exists for coaches who want to work smarter, think further, and discover that the right tools do not constrain a practice. They open it.
Clarity before complexity
Understand before you optimise
Every engagement starts with how you actually think, not how a template assumes you do. Tools are introduced only when they earn their place.
Human-centred AI
Amplify depth, not just speed
AI in coaching is useful when it lets you think at a higher level, not when it replaces the thinking. The goal is range and depth, not efficiency for its own sake.
Systems that serve you
Built around how you work
Whether it is Notion, an AI workflow, or a custom application, the measure of a good system is whether it disappears into the background of your practice.
What I do
Three ways to work together, each designed to meet a coaching practice where it is.
AI that fits your practice
From understanding what AI is and is not, to building tools that handle the work beneath the work. Advisory, mentoring, and implementation for coaches ready to go further.
AI for Coaches
On stage and in print
Keynotes, workshops, and writing on what it means to practise coaching in an AI-augmented world.
Speaking and writingI didn't realize how much mental weight I was carrying into every session. Now that it's gone, I can offer my clients something I couldn't before: my full self.
Coaches who work with AI well do not work less. They work at a different level. The pattern recognition that used to happen in your head after a session can happen before it. The synthesis you would write up on a Friday can surface mid-conversation. The question you almost asked but did not, AI can help you find it next time.
This is not about efficiency. It is about depth, range, and what you can offer a client when the administrative weight lifts.
From the writing
Thinking on AI, Notion, and what it means to coach in this moment.
Why most coaches don't need AI yet and what to do when they do
The pressure to use AI is real. The clarity about what it actually changes for a coaching practice is not. This piece starts with the honest version.
Read →Getting Notion to work the way you actually think
Most coaches who download a Notion template have the same experience. It looks right in principle, and then real life gets in the way. Here is what to do instead.
Read →I am Michael Bertrand, executive and team coach based in Singapore, working across APAC with senior leaders and leadership teams. I have spent the last few years building AI-assisted workflows into my own practice, and I have learned what works, what does not, and what coaches actually need to know to make this useful rather than overwhelming.
The Augmented Coach is where that learning becomes available to others.
More about Michael
Every engagement starts with a conversation.
There is no standard package that fits every practice. Tell me where you are, and we will work out whether and how I can help.
Book a conversation